An opportunity to take ownership of all CRM & Loyalty activity, formulating the strategic plan for CRM for a major Fashion brand, delivering campaigns, driving customer engagement & solid retention strategies. 

The Role: 
End to end management of all CRM & Loyalty activity, across data analysis, customer journey planning, Email, SMS & Web campaigns, and the over arching customer lifecycle, to drive customer engagement & retention. 
You will be responsible for developing out and executing targeted initiatives, working alongside the rest of the high-performing Digital & eCommerce team and across all global markets. 


Essential Skills & Responsibilities: 

• A solid background within CRM, Loyalty Program Management & Email Marketing, driving customer engagement strategies forward
• Demonstrated experience with managing Customer Data platforms, with exposure to multiple CRM systems, such as Salesforce, Klaviyo, Emarsys, Yotpo or similar 
• Strong segmentation experience & the ability to analyse large data sets and database sizes 
• A strong commercial mindset and the ability to work cohesively with the wider Marketing, Digital & eCommerce team to deliver a strong brand identity & tone of voice across all channels
• Strong experience with A/B Testing, driving innovation & a test & learn mentality
• Experience in Retail or eCommerce would be highly regarded, but definitely not essential

The Benefits: 

• The opportunity to join one of Australia's most iconic brands, with a hugely loyal, global following 
• WFH flexibility, as well as a centrally located, state-of-the-art, beautiful office space
• Working within an advanced, super high-performing Marketing & Digital function, with stellar mentorship and leadership 
• Be part of the next phase of international growth & expansion, for a brand with a global audience
• Strong product discounts & allowances, additional leave, and a highly innovative, forward thinking & passionate company culture 

Excited? You should be!
If this sounds of interest, please get in touch today & apply or send your resume to Charlotte - charlottejohnson@jivaro.com.au